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Oct

Simple Way to Track Your Twitter Tweets Using Google Analytics

By Jeff Tincher

Image via CrunchBase

As micro-blogging is becoming more and more mainstream and business are started to adopt the social media aspect of it to help market services and products, I wanted to share a simple solution for tracking that information using Google Analytics.

Twitter, a leading web application in micro-blogging, allows users to send short, 140 character messages (”Tweets”) to other people that are followers. This is a great way for businesses to share information with their followers. I use Twitter to publicize our upcoming events for SharePoint and Enterprise Project Management along with upcoming classes we are offering. You can Follow Springhouse on Twitter to receive our tweets.

The first step to track the traffic from your tweets is to add Google Analytic tracking code to the page/post URL. I use the following code:

?utm_campaign=blogpost&utm_source=twitter&utm_medium=micro-blog

An example of a full URL would look like this:

http://www.yourdomain.com/page.htm?utm_campaign=blogpost&utm_source=twitter&utm_medium=micro-blog

Then I copy the full URL with added code and browse to TinyURL to shorten the URL for my tweet. Past the full URL into the box and TinyURL will create one for you, something like:

http://tinyurl.com/3dF73j

Now you can take the tinyurl and copy/paste it into your tweet and send it out to your followers.

Sit Back and Wait

See that wasn’t too hard to do. Now just sit back and wait a day or so for people to click-thru your tweet. Google Analytics will start to see these hits and begin to track them accordingly.

I use the following format in my tracking code for all of my blog posts/twitter tweets unless there is a special post I need to track separately.

utm_campaign=blogpost

utm_source=twitter

utm_medium=micro-blog

This allows me to drill down in Google Analytics to find the exact number of hits from a tweet.

Technorati Tags: Google Analytic, Social Media, Twitter, Web 2.0

Filed Under General |

Sep

Connect with Springhouse on Facebook

By Jeff Tincher

That’s right readers, you’ve asked for it and now you’ve got it.

Not only can you read our blog posts here, but if you have a Facebook account you can now jump over to the Springhouse Facebook page and receive updates for blog posts, events and whatever else we post on the page.

Technorati Tags: facebook, Social Media, social networking

Filed Under General |

Sep

Keep Up to Date with Springhouse via Twitter and Other Social Media

By Jeff Tincher

Are you social media fan who’s listed on Facebook, Twitter, FriendFinder, MySpace, and any of the hundred of other social media sites? If not then you might be missing some valuable information from your friends, coworkers and now businesses.

Many businesses are learning that there is a benefit to having a “social” relationship with their customer base. Take for example, the CEO of Zappos. The CEO is on Twitter and has a large number of followers, upwards of 10,000+ and he even follows more than that. It seems like everyone I have as a contact in my Twitter account is connected to @Zappos. A large number of followers could potentially result in a few additional sales or services. Most likely one of the reasons Zappos has been so huge on Twitter.

Springhouse has been on Twitter for a few months now and just recently started to interact with our followers and update them with valuable information about our business as well as technology in general. You can follow Springhouse on twitter and keep up to date with our monthly schedule of classes or Executive Briefing events for SharePoint and Enterprise Project Management. Also, we discuss current technology topics and link to our blog posts. All of this keeps our students and customers in line with Springhouse and offering them an added value.

What is a Follower?

Followers are good, they are the people that want to receive your “tweets”, the term Twitter users refer to for the 140 character limit message that is sent. A tweet is like a SMS or instant message, but instead of going to a particular person, the tweet is sent out publicly and your followers are alerted.

There are other ways to send out a message, you can reply to a particular tweet or send a direct message (d twittername) and only that person will receive the tweet.

On the Flip Side, Why Follow?

Since other twitterers will be following you, you’ll also probably want to get updates from them as well. That would be “following”, where you follow the tweets of people or companies that interest you. For example, the Springhouse Twitter profile follows numerous people interested in SharePoint and Project Management.

Other Sites where you can find Springhouse

So if you’re big into social media or just getting started we hope you’ll find value in Springhouse’s online presence and connect with us.

Visit Springhouse on Facebook

Our corporate web site at www.springhouse.com

Again, Follow Springhouse on Twitter to keep up to date.

Tags: Social Media, Twitter