Search Engine Optimization: Moving Forward

For those of you who have been following my recent posts, you know that we are conducting some search engine optimization experiments on the Tiny Toes Portraits website, trying to move it forward in the Google rankings. Our original rank was non-existent, unless you typed ‘Tiny Toes Portraits’ into the search text box. With a little keyword research, we identified the main words and phrases that we wanted to target, and made a minor change to the page title … including some of those keywords. That put us in the rankings. Not at the top … but we were within the top 50 out of 75,000. So that was progress.

We have made a few more changes since then.

First, we added an opening page. This is a page that will just show up when you first navigate to the site. It’s purpose, from a SEO point of view, is to give the search engine a compacted overview of what Tiny Toes is and what it does.

Next, we changed the page title again. In fact, we took Tiny Toes out of the title altogether, and replaced it with a more descriptive: Children’s Portrait Photographer Philadelphia, Pittsburgh - Family, Newborn Baby, Maternity Portraits

And when Google crawled the site again, we moved up!!! Here are our current rankings:

children’s photographer philadelphia: #3
family photographer philadelphia: #1
baby photographer philadelphia: #9

We’ve got other keywords and phrases that we are tracking … can’t list them all here … but they are also moving up in the rankings.

This is all good news. Again, as we make more changes, I’ll keep you all posted.

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