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Oct

More Facebook / SharePoint Talk

By Neall A (8 posts -- read other by posts Neall A)

Here is some more talk about Microsoft’s investment in Facebook I mentioned earlier:

Microsoft puts money down on Web 2.0 trendAnalysts point out that the deal could be the start of something even bigger. They say if Microsoft and Facebook can collaborate on advertising, there’s no reason to believe they couldn’t incorporate a Facebook-like application into SharePoint, Microsoft’s portal-based server that allows companies to manage shared documents and run collaborative technologies such as a blog or a wiki. The future result could be more robust Web 2.0 offerings that corporate IT departments offer under the comfort and familiarity of a Microsoft environment.

“Right now, the Facebook deal is really motivated by the consumer and marketing side of things, and to really get [Microsoft's] ad platform up and running” in the social network space, says Oliver Young, an analyst at Forrester who researches Web 2.0 technologies in the enterprise. “But if that relationship goes well and continues to deepen, I think we could see some cross-pollination between Facebook and SharePoint.”

Young’s assessment can be backed up by two announcements this week that flew under the radar because of the Facebook announcement. At the Web 2.0 summit in San Francisco this week, Microsoft announced that it would help Atlassian, a provider of enterprise-grade wikis, and NewsGator, a popular RSS tool, integrate their applications with SharePoint. For Microsoft, the announcements show they’re willing to incorporate best-of-breed Web 2.0 technologies rather than only provide their own applications atop the SharePoint server, which Young says have been adequate but not exceptional.

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