Search Engine Optimization: A Start

Good News! Our site has made it to the SERP’s (Search Engine Results Pages). We’re nowhere near the top of the list, but we’ve been found.

If you remember from my previous post, we have embarked on an effort to move Tiny Toes Portraits up in the Google rankings.

The first and most important step in SEO is keyword research … using some of the available tools, exploring competing sites, even questioning potential clients, if available.

Once a list of target keywords has been developed, our site’s content needs to be rewritten and reformatted to emphasize those words. With our list in hand, we made one very small and quick change to the Tiny Toes site … we modified the home page title from just “Tiny Toes Portraits” to “Tiny Toes Portraits : Children, Babies, Family, Maternity Photography - Pittsburgh, Philadelphia”.

And our timing was perfect. Google crawled our site the very next day … and added us to their index for some of our target keywords and phrases. I’m not going to list all of our keyword rankings … but let me at least report the following:

children’s photographer Philadelphia: #43
family photographer Philadelphia: #24
baby photographer Philadelphia: #11

Next … let’s look at trying to move closer to the front.

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